Mouth Rover brings high-end, tech-forward oral care directly to patients. To support the bold idea behind the first mobile dental office, we created a kinetic brand identity system grounded in futurism and privacy.

Strategy
Designed for practical, comfort-focused clients, the brand is rooted in the most innovative dental cleaning technology: Guided Biofilm Therapy (GBT) – gentle and highly effective. We landed on a guiding principle that shaped the tone of the project: we orbit the future of dental health.

Design
The visual system is built on a custom kinetic typographic language using a bespoke variable font. The aesthetic is futurecore – moody yet grounded – with a palette that's dark, earthy, and quietly futuristic. The identity spans both merchandise and digital assets: from van wraps and scrubs to pitch decks and video content. It’s a brand that doesn’t just look modern – it feels like Kubrick is your doctor.