TheoWater is a global impact platform designed for conscious consumers. Rooted in sustainability and spirituality, it repositions hydration as a ritual of collective healing. We shaped the early creative direction for the brand’s pitch materials—a high-impact deck blending AI-driven aesthetics and sharp brand positioning.

Strategy
TheoWater sits at the intersection of personal and planetary wellness. In a $400B market crowded with plastic, misinformation, and greenwashed claims, it offers a radically different proposition: biodegradable packaging, sacred water sources, and a mission-driven model tied to the non-profit Children of Gaia Nova.

The tone needed to be premium, poetic, and spiritually precise—positioning TheoWater not just as a bottled water brand, but as a cultural force.

Design
The design direction was ethereal yet exact—futuristic but grounded in nature. The pitch deck combined clean layouts, custom iconography, and AI-generated imagery that spanned spiritual architecture, ingredient environments, and luminous still lifes. Every asset balanced purity and innovation: minimal, elevated, and full of presence.

Delivered in May 2025, the materials positioned TheoWater as more than a product—a movement ready to scale ethically, inspire culturally, and build long-term systems for good.