Series of motion logo exploration for the creative agency.
Sid Lee
Series of motion logo exploration for the creative agency.
Sid Lee
(Services)
(Services)
Art Direction
Art Direction
,
,
Motion Design
Motion Design
(Industry)
(Industry)
Services / Creative Agencies
Services / Creative Agencies
(Year)
(Year)
2022
2022
(Information)
(Information)
The showcase of agency’s creative flexibility: a series of motion logo explorations – 17 in total. Created as an internal initiative, the system was designed for use in client decks and presentations, giving teams a way to show not just what Sid Lee is, but how it thinks.
Strategy
Rather than build a rigid system, we treated the identity as an expressive playground. The goal wasn’t brand consistency, but brand range.
Design
No templates. No presets. Just 17 alternate realities: each animation from one-color flat logo transitions to Minecraft screen recordings was crafted as a standalone piece.
Results
The animations were shared internally and used across content. While not part of an ongoing identity system, the project reinforced a Sid Lee’s entertainment department truth: creativity lives in motion.
The showcase of agency’s creative flexibility: a series of motion logo explorations – 17 in total. Created as an internal initiative, the system was designed for use in client decks and presentations, giving teams a way to show not just what Sid Lee is, but how it thinks.
Strategy
Rather than build a rigid system, we treated the identity as an expressive playground. The goal wasn’t brand consistency, but brand range.
Design
No templates. No presets. Just 17 alternate realities: each animation from one-color flat logo transitions to Minecraft screen recordings was crafted as a standalone piece.
Results
The animations were shared internally and used across content. While not part of an ongoing identity system, the project reinforced a Sid Lee’s entertainment department truth: creativity lives in motion.
