Dynamic game launch social campaign presenting the Wizard World in the most nostalgic way.
Hogwarts Legacy
Dynamic game launch social campaign presenting the Wizard World in the most nostalgic way.
Hogwarts Legacy
(Services)
(Services)
Art Direction
Art Direction
,
,
Campaign
Campaign
,
,
Motion Design
Motion Design
(Industry)
(Industry)
Gaming
Gaming
(Year)
(Year)
2022
2022
(Information)
(Information)
To bring the world of Hogwarts Legacy into real life, we built social brand guide that made the game launch feel ethereal, cinematic, and full of possibility. With one core message: Create Your Legacy – the campaign invites you to explore the new chapter of Hogwarts adventures. Again. The goal was predictable: reawaken nostalgic fans, introduce the game’s world and features, and carry forward the heritage of Hogwarts in a way that felt both familiar and entirely new.
Strategy
This campaign is about building a feeling. We tapped into nostalgia for longtime Harry Potter fans while keeping up with in-game aesthetics. The content dropped across Instagram, TikTok, and YouTube in chapters step by step: intrigue, hype, and full-on magic.
Design
We kept things bold but mysterious – enchanted gold details, glowing frames, and a subtle mist. Custom motion identity with text, smooth transitions. The sound design: soft spells, ambient forest sounds, echoing footsteps in the castle. They went straight to ASMR YouTube content.
A few of the character teasers created great engagement. Every tiny detail on the frames HAS its meaning, yes, fans were right.
To bring the world of Hogwarts Legacy into real life, we built social brand guide that made the game launch feel ethereal, cinematic, and full of possibility. With one core message: Create Your Legacy – the campaign invites you to explore the new chapter of Hogwarts adventures. Again. The goal was predictable: reawaken nostalgic fans, introduce the game’s world and features, and carry forward the heritage of Hogwarts in a way that felt both familiar and entirely new.
Strategy
This campaign is about building a feeling. We tapped into nostalgia for longtime Harry Potter fans while keeping up with in-game aesthetics. The content dropped across Instagram, TikTok, and YouTube in chapters step by step: intrigue, hype, and full-on magic.
Design
We kept things bold but mysterious – enchanted gold details, glowing frames, and a subtle mist. Custom motion identity with text, smooth transitions. The sound design: soft spells, ambient forest sounds, echoing footsteps in the castle. They went straight to ASMR YouTube content.
A few of the character teasers created great engagement. Every tiny detail on the frames HAS its meaning, yes, fans were right.
