Raiter jwlr. is a product of collaboration between four creatives with complementary skillsets. Founded by stylist and maker Marika Raiter, the brand works across disciplines to build something more than just a collaboration—it’s a story told through jewelry craft, indie content, concrete packaging, and ethereal shooting.

Strategy
Raiter’s mission is grounded in collaboration – jewelry is just the medium. The brand’s visual world needed to reflect that: cinematic and layered. A phrase that guides every decision: tough. beautiful. and thought. With this in mind, we positioned Raiter as a romantic brutalist system – one that can shift tone but stay emotionally exact.

Design
The brand reflects now in culture: anime, asymmetric macro photography, AI-generated content, and layered textures – ranging from slime-covered rings to Tilda Swinton deepfakes. We don’t perform for function, but for feeling. The motion-native identity is built on a bespoke serif light typeface with inverted contrast. The logo is the core of the design system; the secondary font is an area of exploration for every campaign and branded content piece.

The identity was embraced by Raiter’s creative circle and continues to grow as more collaborations take shape. This is an evolving system—built not to stay still, but to stretch.